If you're like many of our other visitors who frequent this site from day to day, you're probably wondering exactly what our slogan means. It's not just arbitrary marketing hype. It's not just because it sounds intriguing. We chose our slogan because it's a perfect representation of what we are currently doing to the world of race photography: redefining it.

The idea for Nuvision Action Image started many years ago in a dorm room at the University of New Hampshire. Being an athlete, I was bored with seeing the same shots no matter what race I competed in. I was aching to view incredibly dynamic shots from my races, something more than just the standard full-body photo that was the easiest shot for the photographer to produce. I figured that if I was looking for something new and inspiring, other athletes must be doing the same.  

I took that sentiment to the larger photo companies I was working for at the time, in order to create something unique. They didn't embrace this idea. I was instructed to stick to the pre-defined technique, because "it worked." But while it worked for the company, I knew it didn't work for the photographers or the athletes. I set out to create a company in which the process and the product would work for everyone.

During the next few years Nuvision raised the bar for race photography. We emphasized creative and unique angles, exciting photos, and great prices. The comments rolled in; racers said that it was the first time they have been impressed with the creativity of the photographs offered and photographers said it's fantastic to have the freedom to be able to express their more creative side.

While all of the fantastic feedback and creative photos were very exciting, they weren't enough. The real problem with race photos, a glaring obstacle, was the price. Athletes would pay upwards of $100 to enter a race only to pay an additional $60 to purchase their photos. It was a sore spot that didn't sit well with many athletes. So we changed that too, in a big way: unlimited full-resolution images, downloadable for free.

There are no hoops to jump through, no fine print. The cost of photos is now often included in the cost of your race registration. This is the way that race photography should be: accessible to everyone, no matter their level of expendable income.

We have also built our company to be part of the race community. It has always been my personal belief that a business that derives its income from a specific community should be an active part of that group of people, and only in this way will it truly understand what its customer base desires. As such, many of our photographers are athletes themselves. Nuvision sponsors local teams and athletes in their quests for athletic dominance, gives tens of thousands back to the community, and constantly meets with racers to hear their feedback on our product and our process (as well as to discuss PR's and their past and upcoming races!)

High quality images, unmatched creativity, unique angles, incredible customer service, race community involvement, and last but not least, free photos. All of these combine to create one thing: Race Photography. Redefined.

Nuvision Action Image is a company founded and managed by professional photographers as a means to share our work with the world and provide the race community with a product they have long been searching for: photography that is truly unique and affordable to everyone.